Joey is owner of Beck Media Group, publisher of the multiple award-winning Bella Magazine - the regional magazine for women of Southwest and Central Virginia. With her, she brings years of marketing, advertising and pr expertise to help with the mission of Susan G. Komen. She joined our Board in April 2010 and has also served on other boards, including Center in the Square, Roanoke Children's Theatre, The Square Society and Roanoke Symphony Orchestra. Joey has represented our affiliate at the National level and has participated in 4 (& counting) Komen 3-Day/60 mile events where she and her teams have been responsible for raising over $200,000 in the fight against breast cancer. She has served as our Race for the Cure chair from 2011-2014. She lives in Roanoke with her husband, Chad, and three sons. Though breast cancer hasn't affected her personally (yet), Joey has had too many friends die of the disease or be diagnosed since becoming involved with Komen in 2010. She cannot sit back and let this continue to happen.